Fintech · 2026
Northwind
A calmer banking app for freelancers and small studios
- Product design
- Brand identity
- Engineering
The challenge
Freelancers juggle invoices, taxes and irregular income across too many tools. Northwind wanted an account that felt as calm as a notebook and as reliable as a bank.
Our approach
- 01
Mapped a month in the life of twelve freelancers to find where money anxiety actually starts.
- 02
Designed a single timeline that blends income, upcoming taxes and set-aside pots.
- 03
Built a component library in React Native shared with the web dashboard.
Results
- Activation in first 30 days
- +212%
- Activation in first 30 days
- App Store rating
- 4.8
- App Store rating
- Support tickets per user
- -41%
- Support tickets per user