Commerce · 2025
Ferrous
Brand system and storefront for an independent cookware maker
- Brand identity
- Websites
- Content & motion
The challenge
Ferrous makes cast-iron pans that last a lifetime, but its site felt disposable. The founders wanted a storefront with the weight and warmth of the product.
Our approach
- 01
Built a heavy, honest identity around the foundry and the hands that pour it.
- 02
Designed an editorial storefront where recipes and products live side by side.
- 03
Launched on a headless commerce stack with sub-second page loads.
Results
- Online revenue
- +86%
- Online revenue
- Largest contentful paint
- 0.8s
- Largest contentful paint
- Average order value
- +54%
- Average order value