Payments · 2025
Atlas Ledger
Rebrand and treasury dashboard for a cross-border payments platform
- Brand identity
- Product design
- Engineering
The challenge
Atlas moved money across forty markets but looked like a spreadsheet. Finance teams needed confidence at a glance, and sales needed a brand that could stand next to the incumbents.
Our approach
- 01
Repositioned Atlas around clarity, with a geometric identity built on settlement paths.
- 02
Designed a real-time treasury view that surfaces risk before it becomes a problem.
- 03
Delivered a typed design system used by four product squads.
Results
- Demo-to-close conversion
- 3.4x
- Demo-to-close conversion
- Markets on one dashboard
- 40
- Markets on one dashboard
- Time to reconcile
- -28%
- Time to reconcile